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Finding badass stories

Session conducted on 17 March 2012 by Peter Richmond, author and journalist   Be curious enough to follow your instincts in chasing stories and jobs. Act global, think local. Talk to the people who don’t typically get invited to press conferences, the center, the backup catcher, the 12th man on the …

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ESPN and social media

Session conducted on 17 March 2012 by Laura Suchoski, social media associate manager at ESPNW.com   Drive the conversation/communication with social media. Make your posts, tweets, etc. short, precise, and clear. Reader engagement is more important than views/likes.

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Suck it up and land your dream job

Session conducted on 17 March 2012 by Leah Finnegan, The New York Times   Make and maintain good contacts with everyone. Jobs are almost always available in copy editing. Never be scared to relocate for the job you want. Grad school may not teach you as much as a job …

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Superbowl sportswriting

Session conducted on 18 March 2012 by Sam Borden, NY Giants beat reporter, The New York Times and Ben Shpigel, NY Jets beat reporter, The New York Times   Stop by your beat daily.  Get to know the coaches/players that you are covering. Look for creative, different stories. Social media …

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Digging deep: how to write athlete portraits

Session conducted on 18 March 2012 by Jeff Pearlman, author and columnist for SI.com   Get noticed by making EVERY story count. LISTEN to the people you are interviewing, don’t just record and scribble notes.  Actually listen. Be a little cynical.  Check things out two or three times. When writing for smaller …

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Smash your way into a sports job

Session conducted on 18 March 2012 by Alison Overholt, ESPNW publisher and founding editor   Figure out if there is a problem you can provide a solution for and be able to describe your “fix” to the people you are interviewing with. Don’t just “network”.  Keep and maintain actual relationships with everyone you possibly …

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